WHAT INFORMATION IS COLLECTED FROM YOU?
Information You Give Us: We obtain information about you when you use our website, create an online account, contact us (via email, fax, postal mail, telephone, or onsite), purchase products or services, register for a seminar, respond to a survey, enter a credit card, or subscribe to one of our email communications. The information collected might include your name, address, email address, telephone, and company name, as well as general demographic information (e.g., your primary degree). If you make a donation or purchase a product from us online, your card information is not held by us, but it is collected by our third-party payment processors, who specialize in the secure online capture and processing of credit/debit card transactions, as explained below.
Information Collected From Third Parties: We may also receive information about you, such as your name, address, email address, telephone, and company name, when we act as an exhibitor at a conference, either through the host conference or via optional lead capture at our booth.
Information Collected Automatically:When you interact with us online, certain information about your use of our website is automatically collected. This information includes computer and connection information, such as statistics on your page views, traffic to and from our website, referral URL, ad data, your IP address, and device identifiers. This information also may include how you search for our services, the websites you click on from our site or emails, whether and when you open our emails, and your browsing activities across other websites.
Much of this information is collected through cookies, web beacons, other tracking technologies, and your web browser or device. The tracking technologies employed when you use our website may be first-party or third-party.
We use cookies for the following purposes:
1. Essential operation: These cookies are necessary to allow us to operate the BSW website as you have requested. For example, they let us recognize what type of subscriber you are and then provide you with services accordingly.
2. Performance/Analytics: We use these cookies to analyze how the BSW website is accessed, used, or is performing. We use this information to maintain, operate, and continually improve the BSW website. We may also obtain information from our email newsletters, to learn whether you opened or forwarded the newsletter or clicked on any of the content. This information tells us about our newsletters’ effectiveness and helps us ensure that we’re delivering information that you find interesting.
3. Functional: These cookies let us operate certain functions of the BSW website in line with the choices you make.
4. Advertising: Third parties, including Google, Facebook, and other social media platforms, may use tracking technologies on our website to collect or receive information from the BSW website and elsewhere on the internet and use that information to provide measurement services and target ads.
It may be possible to switch off cookies by changing your browser preferences. Turning cookies off may result in a loss of functionality when using our website, and you may be unable to place an order.
We use web analytics services, including Google Analytics, on our website. Google Analytics uses cookies or other tracking technologies to help us analyze how users interact with and use the website, compile reports on the website activity, and provide other services related to our website activity and usage. The technologies used by Google may collect information such as your IP address, time of visit, whether you are a return visitor, and any referring website. The website does not use Google Analytics to gather the information that personally identifies you. The information generated by Google Analytics will be transmitted to and stored by Google and will be subject to Google’s
privacy policies
. To learn more about Google’s partner services and to learn how to opt-out of tracking of analytics by Google, click
here
.
We utilize Market Target Audience, a website analysis service that uses tracking technologies to help us analyze how users interact with and use the website and provide reporting on website activity and usage. The technologies used by Market Target Audience may collect information such as your IP address, what pages you access, time of visit, and any referring website. They may also capture images of BSW’s website that are recorded during your interactions, such as, by way of example, images of forms displayed or populated by you, or other multimedia content that you may post. The information generated by Market Target Audience will be transmitted to and stored by Market Target Audience and will be subject to Market Target Audience’s privacy policies. To learn more about Market Target Audience’s services and to learn how to opt-out of tracking of analytics by Market Target Audience. Please see our Terms of Service for additional provisions relevant to the processing of information by the Market Target Audience.
Information from Social Media: When you interact with us or our services through a social media platform (such as by clicking on a social media icon linked to our services), we may collect the personal information that you make available to us on that page, including your account ID or username and other information included in your posts. If you choose to log in to your account with or through a social networking service, we and that service may share certain information about you and your activities.
